We've all come by lengthy blogs and articles on search engine optimization, only to be overwhelmed by the sheer information. Following is my attempt to simplify what this is, four areas to consider, and four areas to avoid.
SEO, in short, refers to “Search Engine Optimization”. It basically consists of numerous strategies that allow the improvement of website rankings on search engines. For example, strategies webmasters and SEO Experts adopt include optimizing the content and the technical aspects of web pages. In addition, related content is cross-linked so that search engine algorithms can understand the relevance of the web pages and rank it based on specific keywords. SEO consultants utilize a number of tools and identify keywords that are more likely to rank higher.
Some advantages of effective SEO strategies include:
SEO draws in more traffic and visitors. Especially quality customers who are legitimately interested and stand a higher chance of a conversion.
The web pages appear higher during search results (SERPS).
Businesses are able to improve branding through more exposure.
The cost incurred for SEO is far less in comparison to other strategies like PPC (Paid Per Click).
Appearing on indexed lists pages makes your business all the more effectively-known and drives traffic.
4 Strategies to start SEO
A keyword analysis is a critical activity in SEO. This enables SEO specialists to discover and focus on phrases that will help a web page move up in ranking.
Optimizing the web pages based on specific keywords will start the process of getting the website and web pages to climb the ladder on search results, or more commonly known as SERPS.
On-page SEO entails a number of steps and tasks that “clean” up the website so that Google can better understand the content. Did I mention the content! Yes, having unique and quality content is paramount!
Off-page optimization involves, linking to the primary domain from external websites. For example, a Seattle SEO expert could be identified as a keyword and is linked to a related web page. Other examples of off-page optimization include social media postings, article submissions, Google My Business, and discussions on various discussion forums.
Of course, by the time you start to utilize these practices and follow Google SEO guidelines, you will have the opportunity further delve into other areas. Areas like structured data, rich widgets and specific schema's 4 SEO Strategies to avoid. When starting on anything new, many people are guaranteed to make mistakes, and only to realize after the fact. But, four areas you should avoid will save you the headache and effort in restarting and cleaning up your SEO mess. For example, these include:
stuffing web pages with keywords
relying only on meta tags
Only doing on-page SEO
Duplicating content across the website.
Making sure that you stay clear of such practices will ensure that you stand a much higher chance of getting your web pages visited and noticed. In particular, not creating web pages with the user experience and visitors in mind will only just defeat the whole objective of having a website. After all websites and web pages are built to provide information, educate and allow visitors to explore and convert into a client.